About
At The Elephant on the Shelf, we believe the future of retail isn’t just about adopting new tools—it’s about mastering the shifting logic of commerce. From the rise of autonomous delivery to the emergence of the "Invisible Shelf," the boundaries between physical and digital are dissolving. Navigating this complexity requires more than just data; it requires the wisdom to know which legacy rules to evolve and which to break.
Hosted by KT Ferry, a strategic leader with 20 years in the CPG industry, The Elephant on the Shelf explores the friction that arises when legacy logic meets modern technology. Having navigated three distinct waves of industry transformation, KT has developed a unique ability to spot the patterns that separate long-term growth from short-term noise. She is on a mission to help leaders distinguish between the latest hype and the fundamental shifts that actually move the P&L.
By sharing the 'unspoken' truths learned from two decades of doing the work, The Elephant on the Shelf provides a strategic compass for any commercial steward. We help leadership move beyond the "App Grid" to architect the high-stakes era of Agentic Commerce.
The Elephant on the Shelf explores the essential questions defining the next decade of CPG:
- Strategic Foresight: Understanding how autonomous agents and AI-driven logic will reshape the entire consumer journey.
- Operational Velocity: Bridging the gap between legacy systems and the high-speed demands of an AI-integrated ecosystem.
- Value Architecture: Identifying where the industry should be placing its bets to drive long-term incrementality and sustainable growth.
This is a must-read for leaders ready to lead through the transition—not just react to it.